Logo Guidelines

Our Logo

Throughout history, the night sky has been a beacon for travelers and a source of inspiration for dreamers. Today, our Star represents the driving force behind what we do – lead our community to great health care and imagine and create better ways to do it. A star symbolizes hope and renewal. It looks to the future. And so do we.

The CoxHealth logo is an instantly recognizable icon – a symbol that stands for all CoxHealth employees and locations. It should be included on all marketing collateral. It’s our organization's collective thumbprint. Following these guidelines keeps our brand consistent and professional. Our logo is created from two elements – the CoxHealth Star and the CoxHealth name. 

What To Do:

• The logo should always be high-resolution. 
• The CoxHealth logo should be separated from all other competing graphic elements, including copy, by a minimum clear space. The clearance is equal to the height of the CoxHealth Star. This minimum space should be maintained on all sides of the logo - top, bottom, left and right. This isolates the logo from conflicting elements that may lessen the impact of the mark. Deviation from this rule is at the discretion of the marketing team. Please see below for clear space in relation to copy.
• The logo should be presented in full color whenever possible – the Star in PMS 301 and CoxHealth in black. If a one-color logo is needed, it should only be presented in white or black. Do not change the overall color. 
• CoxHealth is outlined and should never be altered. The font used is Rotis Serif. CoxHealth is all one word with a capital C and a capital H. Systems should never be included.
• The spacing between the Star and CoxHealth and the proportion of the two should not be adjusted.
• The relational size of the logo to the overall piece of collateral should be dictated by good design principles. The CoxHealth logo should never be smaller than 1 inch wide x 0.284 high. However, some adjustment is allowed for business cards or collateral of similar size.
• Primary preferred placement on printed collateral is lower right corner. Secondary preferred placement is upper right corner. Other placement may be considered on a case-by-case basis at the discretion of the Marketing Department. 
• Logo art featuring proper names was created for the exclusive purpose of honoring historic gifts from our donors. These are intended for external facility signage only and aren’t to be used in advertising, wearables or other promotional materials. No new versions are to be created, as signage standards have changed.

What Not To Do:

• Don’t stretch or squash the logo vertically or horizontally. 
• Don’t add drop shadows.
• Don’t emboss.
• Don’t italicize, underline or bold font.
• Logo should not be rotated, skewed, cropped or distorted in any way. Do not rearrange parts or create alternative compositions of the logo. Do not tilt the logo.
• Don’t stack the CoxHealth Star above CoxHealth.
• Don’t use CoxHealth as a logo alone without the Star, and don’t use the Star alone without the CoxHealth text, except in rare circumstances at the express determination of the CoxHealth Marketing Department.
• Do not duplicate the logo to create a pattern.
• Do not use the logo more than once on a piece of collateral. 
• Do not use the black logo on a black or dark background. Do not use the white logo on a white or light background.
• Do not place the logo on a heavily patterned background.
• Do not use the Star and logo font to create new logo representations.

Logo: Correct Usage

Logo: Incorrect Usage

When using the CoxHealth logo, remember:

Logo: Spacing & Sizing

Clear Space

Adequate spacing between the logo and other copy provides maximum readability. To create this, clear space between the logo and copy should be the height of the small H in CoxHealth, and should frame all sides of the logo.

Minimum Sizing

Good design principles dictate the size of our logo in relation to the overall space in which it appears. Minimum logo size is 1 inch wide. Adjustments to this are at the discretion of the marketing team. Type in Agenda font is also an acceptable alternative for spaces smaller than this.