CoxHealth Brand Logo Guidelines Our LogoThroughout history, the night sky has been a beacon for travelers and a source of inspiration for dreamers. Today, our Star represents the driving force behind what we do – lead our community to great health care and imagine and create better ways to do it. A star symbolizes hope and renewal. It looks to the future. And so do we.The CoxHealth logo is an instantly recognizable icon – a symbol that stands for all CoxHealth employees and locations. It should be included on all marketing collateral. It’s our organization's collective thumbprint. Following these guidelines keeps our brand consistent and professional. Our logo is created from two elements – the CoxHealth Star and the CoxHealth name. What To Do:The logo should always be high-resolution. The CoxHealth logo should be separated from all other competing graphic elements, including copy, by a minimum clear space. The clearance is equal to the height of the CoxHealth Star. This minimum space should be maintained on all sides of the logo - top, bottom, left and right. This isolates the logo from conflicting elements that may lessen the impact of the mark.The logo should be presented in full color whenever possible – the Star in PMS 301 and CoxHealth in black. If a one-color logo is needed, it should only be presented in white or black. Do not change the overall color. CoxHealth is outlined and should never be altered. The font used is Rotis Serif. CoxHealth is all one word with a capital C and a capital H. Systems should never be included.The spacing between the Star and CoxHealth and the proportion of the two should not be adjusted.The relational size of the logo to the overall piece of collateral should be dictated by good design principles. The CoxHealth logo should never be smaller than 0.36 inch x 1.25 inch. However, some adjustment is allowed for business cards or collateral of similar size.Primary preferred placement on printed collateral is lower right corner. Secondary preferred placement is upper right corner. Other placement may be considered on a case-by-case basis at the discretion of the Marketing Department. Logo art featuring proper names was created for the exclusive purpose of honoring historic gifts from our donors. These are intended for external facility signage only and aren’t to be used in advertising, wearables or other promotional materials. No new versions are to be created, as signage standards have changed.What Not To Do:Don’t stretch or squash the logo vertically or horizontally. Don’t add drop shadows.Don’t emboss.Don’t italicize, underline or bold font.Logo should not be rotated, skewed, cropped or distorted in any way. Do not rearrange parts or create alternative compositions of the logo. Do not tilt the logo.Don’t stack the CoxHealth Star above CoxHealth.Don’t use CoxHealth as a logo alone without the Star, and don’t use the Star alone without the CoxHealth text, except in rare circumstances at the express determination of the CoxHealth Marketing Department.Do not duplicate the logo to create a pattern.Do not use the logo more than once on a piece of collateral. Do not use the black logo on a black or dark background. Do not use the white logo on a white or light background.Do not place the logo on a heavily patterned background.Do not use the Star and logo font to create new logo representations.Logo: Correct Usage Preferred Version: Two-color Horizontal reversed white version Horizontal one-color black version Logo: Incorrect UsageWhen using the CoxHealth logo, remember: 1. Don't stretch logo vertically 2. Don't stretch logo horizontally 3. Don't add drop shadows 4. Don't make it embossed 5. Don't change the color of the Stars 6. Don't change the color of the logotype 7. Don't change the overall color 8. Don't stack the Stars above the logotype Logo: Spacing & SizingClear Space: Based on the Height of LogotypeAdequate spacing around the logo provides maximum readability. This spacing provides natural framing around the logo that allows it to breathe on a page filled with type, graphics and images.Minimum Sizing: Based on the Height of LogotypeGood design principles will dictate the relational size of a logo to the overall space in which it appears. Minimum logo size is 1 inch for print. In spaces smaller than this, type is an acceptable alternative.