Sr Digital Marketing Spec

Job Description

About Us

CoxHealth is a leading healthcare system serving 25 counties across southwest Missouri and northern Arkansas. The organization includes six hospitals, 5 ERs, and over 80 clinics. CoxHealth has earned the following honors for workplace excellence:

• Named one of Modern Healthcare’s Best Places to work five times.
• Named one of America’s Greatest Workplaces by Newsweek.
• Recognized as a Greatest Workplace for Women in both 2023 and 2024.
• Listed as one of the Greatest Workplaces for Diversity in 2024.
• Acknowledged by Forbes as one of the Best Employers for New Grads.
• Ranked among the Best Employers by State for Missouri.

Benefits

• Medical, Vision, Dental, Retirement Plan with employer match, and many more!
• For a comprehensive list of benefits, please click here: Benefits | CoxHealth

Job Summary

CoxHealth is seeking a strategic, data-driven, and collaborative Senior Digital Marketing Strategist to lead the advancement of the health system’s web-based content strategy. This experienced professional will play a critical role in planning, developing, and optimizing website content and related digital experiences that support key business objectives and enhance patient engagement.

The ideal candidate combines creativity with analytical insight and operational efficiency—able to lead complex web initiatives, mentor junior digital team members, and collaborate cross-functionally across departments including IT, Corporate Communications, Consumer Experience, and other marketing partners. This role demands deep expertise in SEO, web content architecture, user experience, digital analytics, and compliance requirements such as HIPAA.

A key focus of this role will be improving the overall user experience across CoxHealth’s digital properties—from personalized content delivery and intuitive site navigation to mobile responsiveness and accessibility. The strategist will lead efforts to ensure content is not only relevant and engaging but also structured to guide users through seamless, patient-centered digital journeys.

From translating complex clinical topics into clear, patient-friendly web content to optimizing site performance and architecture, this strategist will ensure CoxHealth’s website remains a trusted, high-performing digital touchpoint. A strong understanding of healthcare consumer behavior, search trends, and emerging digital technologies is essential.

Job Responsibilities

Digital Content Strategy & Execution

• Demonstrates expertise in developing and executing patient-centered digital content strategies. Effectively translates complex healthcare topics into accessible, engaging materials while ensuring alignment with brand voice and organizational goals.

User Experience & Web Optimization

• Drives continuous improvement of the digital patient journey through data-informed enhancements to website content, architecture, personalization, and usability. Maintains deep knowledge of SEO, analytics, and digital compliance standards, including HIPAA.

Cross-Functional Collaboration & Communication

• Builds strong partnerships across departments—such as Corporate Communications, Consumer Experience, IT, HR, and Creative—to align digital efforts with organizational priorities, support recruitment, and enhance brand storytelling.

Digital Campaign & Vendor Oversight

• Manages external agency partnerships to ensure campaigns and web strategies are cohesive, measurable, and optimized for performance and ROI. Identifies opportunities for innovation and efficiency through vendor collaboration.

Leadership & Team Development

• Provides mentorship, feedback, and support to junior digital team members. Fosters a culture of accountability, learning, and continuous improvement to strengthen team capabilities and performance.

Project & Workflow Management

• Effectively manages complex projects and digital initiatives using tools like Asana to drive clarity, efficiency, and visibility across the organization. Creates and maintains systems that support on-time, on-budget, and on-brand execution.

Job Requirements

Education

• Required: Bachelor's degree in marketing, Communications, Digital Media, or related field.

Experience

• Required: 1 year of experience in digital marketing, with a proven track record of building and executing multi-channel campaigns.
• Preferred: Agency or healthcare experience

Skills

• Deep familiarity with Asana (or similar project management tool), including the ability to build workflows, templates, and performance dashboards.
• Experience managing paid media campaigns and optimizing website content for digital performance.
• Excellent written and verbal communication skills with the ability to translate complex concepts for a broad audience.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Demonstrated leadership, coaching skills, and a detail-oriented mindset.
• Strategic thinker with a hands-on, problem-solving approach
• Collaborative and relationship-driven
• Creative and analytical in equal measure
• Compassionate mentor with an eye for detail
• Comfortable presenting to and communicating with senior leadership

Licensure/Certification/Registration

• N/A