Sr Data and Insights Spec

Job Description

• Job Summary

  • CoxHealth is seeking a highly skilled and strategic Senior Marketing Data and Insights Specialist to lead the measurement and optimization of our digital marketing performance. This individual will be responsible for tracking ROI across key digital channels—including paid media, SEO, and reputation management—and transforming data into clear, actionable insights that inform executive decision-making. With a passion for continuous improvement, the ideal candidate will bring deep expertise in data visualization, digital analytics tools, and marketing performance measurement, preferably with experience in healthcare or agency environments.

    In this role, you will play a pivotal part in shaping CoxHealth’s marketing analytics framework and evolving how data supports campaign planning, strategy refinement, and resource allocation. Leveraging tools such as Google Analytics, Power BI or Tableau, and Asana, you will develop dashboards and reports that provide both high-level and granular views of marketing effectiveness. Your ability to identify data gaps and build scalable, intelligent solutions will directly contribute to smarter marketing strategies and stronger patient engagement.

    Success in this role will require cross-functional collaboration, intellectual curiosity, and a strong sense of initiative. You will work closely with internal teams—including Strategy, Creative, Corporate Communications, and Consumer Experience—as well as external vendors to ensure consistent, accurate data capture and reporting. This position is ideal for a self-motivated, detail-oriented problem solver who is eager to drive performance through data and elevate CoxHealth’s digital marketing impact across the region.

    Job Responsibilities

    Marketing Tech & Tools Optimization: Identify and recommend tools, systems, or processes that can improve data collection, visualization, and overall marketing performance measurement. Dashboard & Report Development: Build user-friendly dashboards and executive-level reports that translate complex data into clear insights and actionable recommendations. Collaboration Across Functions: Partner with internal teams (including Strategy, Creative, Corporate Communications, and Consumer Experience) and external vendors to ensure accurate data capture and alignment on reporting methodologies. Self-Sufficiency & Initiative: Operate independently to identify gaps in data or reporting and proactively build solutions that enhance marketing intelligence and operational effectiveness. Project Management Insights: Leverage the capabilities of Asana (our project management tool) to report on team capacity, resource utilization, and workflow efficiency, helping leadership make informed staffing and planning decisions. Performance Tracking & ROI Analysis: Measure and report on the return on investment (ROI) of all digital marketing efforts—including paid media, SEO, and reputation management—to evaluate performance and identify opportunities for optimization. Serve as a key contributor in developing and evolving CoxHealth’s marketing analytics framework to support strategic planning, campaign refinement, and executive reporting.

• Job Requirements
  • Education
    • Required: Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, or a related field.
  • Experience
    • Required: 1 year of experience in a marketing analytics or data insights role, preferably within a healthcare or agency environment.
  • Skills
    • • Proven experience with digital marketing platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, SEO tools, and social listening tools/technology such as Sprinklr).
      • Proficiency in data visualization tools such as Tableau, Power BI, or Looker.
      • Experience using Asana (or similar project management tools) for reporting on resource planning and capacity.
      • Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
      • Exceptional attention to detail and a high level of accuracy in reporting.
      • Excellent communication skills with the ability to present data findings to both technical and non-technical audiences.
      • Insight-driven and intellectually curious
      • Self-motivated and highly organized
      • Clear and confident communicator
      • Strategic thinker with tactical execution ability
      • Passionate about continuous improvement and marketing performance
  • Licensure/Certification/Registration
    • N/A