CoxHealth Brand Iconography Iconography: Symbols of InfluenceWe present a lot of data to our audience. Icons are used across our marketing efforts to help present information in easily consumed bits. Icons should use SS Community typeface.Keep illustrations within icons simple.Don’t use gradients or drop shadows.Icons should be indicative of the functionality to which they’re associated. The icon should suggest to the audience the meaning of the icon without having to read accompanying text.