Color Palette

Color is an integral part of any brand identity. It evokes feelings. Color creates an impactful visual identity that helps our audience identify our brand at a glance. Our core brand colors are PMS 2191 C and PMS 301 C, with PMS 2191 C used as our dominant brand color and PMS 301 C supporting.

• Our color palette should not be used as tints or shades.
• Only use colors in the mixes provided here.
• Do not change logo colors. 
• Any cool grays from the Pantone color palette may be used within our brand.
• Only use black in formal documents, signage and our logo font.

Core Brand Colors